Creating Surveys

Effective surveys are concise, well-designed, and focused on actionable feedback. Here’s how to create surveys in Topicflow.

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How to create a survey

1. Go to Surveys and click “Create Survey”
2. Choose survey type (pulse, engagement, custom)
3. Add questions
4. Configure settings (anonymous, required, etc.)
5. Select participants
6. Set schedule (one-time or recurring)
7. Launch

A survey can run once or on a repeating schedule — weekly or monthly pulse checks, quarterly or annual engagement surveys, or one tied to an event such as the end of a review cycle or an onboarding cohort. Recurring surveys reuse the same questions each time, so results can be compared across periods.

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Who can create surveys and see results

Creating and editing surveys is normally limited to People Admins and organization admins. See Roles and permissions for what each role can do. Once results come in:

• HR and People teams see aggregate results
• Team leaders may see team-level results
• Individual responses stay anonymous when the survey is configured that way

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Survey question types

Rating scales

• 1-5 or 1-10 scales
• Likert scales (Strongly Disagree to Strongly Agree)
• Good for quantitative analysis

Multiple choice

• Select one or multiple options
• Good for structured feedback

Open-ended text

• Free-form responses
• Good for qualitative insights

Yes/No

• Binary questions
• Good for simple checks

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Designing effective surveys

Keep it short

• Engagement surveys: 10-15 questions max
• Pulse surveys: 3-5 questions
• Longer surveys reduce completion rates

Ask clear questions Avoid vague or leading questions. Focus on actionable topics Don’t ask questions unless you’re willing to act on the results. Balance quantitative and qualitative Use scales for trends, open-ended for context. Test before launching Preview the survey to ensure questions are clear.

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What’s next